Players 1st secures significant investment to drive growth journey

Since its establishment in 2012, Players 1st has been on a mission to enhance member and guest experiences at golf clubs worldwide, with over 2,000 courses now using the platform. Now, with a new investment from Scale Capital, the customer experience management company is equipped to accelerate its already ongoing global expansion.

This partnership marks the beginning of an exciting chapter in Players 1st's history. Whilst we had received several acquisition offers, we chose a strategy of raising funds for growth and ensuring an innovative future for the company. So, we are incredibly proud to have found the perfect partner in Scale Capital, and we are excited about the opportunities this will create on our growth journey.

Morten Bisgaard, CEO of Players 1st

With a decade-long proven track record of fostering the growth of tech firms scaling in the U.S. market, Scale Capital emerges as the perfect partner for Players 1st's expansion endeavors. The investment will enable further acceleration of the company’s strategic growth goals in the U.S. market and fuel new platform capabilities. These system developments will strengthen our offering to golf course operators in the U.S. in driving their business performance by attracting, converting, and retaining guests and members.

Scale Capital sees significant potential in Players 1st, and we believe that together, we can develop the company into a major player internationally within the world of golf. We consider ourselves the natural partner due to our expertise with these cases and look forward to elevating the company to new heights in the U.S.

Lars Jensen, Partner at Scale Capital

Collaboration remains a cornerstone for the company

In the first three quarters of 2023 alone, Players 1st has onboarded one new club a day, whilst also launching new and renewed partnerships with some of golf’s most prominent governing bodies and organisations. This rapid growth underscores the company's industry impact, with the new investment set to also enhance these global collaborations.

"Our close-knit bonds with client clubs and federation partners have profoundly shaped our growth journey throughout the years, and their continued support and collaboration has helped pave the way for this investment. Thanks to them, we are better prepared than ever to reinforce our commitment to innovation, quality, and being at the forefront of giving golfers a voice in the development of golf.

Morten Bisgaard, CEO of Players 1st