The Danish Golf Union has developed a Women and Golf program specifically designed to attract and retain female golfers through an 8-week course. And feedback confirmed its success. In 2022, the program attracted 600 new female golfers to 33 clubs, and 59 clubs will run the program this year.
Do you ever feel like golf is a sport reserved for the boys’ club? Well, the Danish Golf Union (DGU) did their part in breaking down that stereotype with their Women and Golf program last year. And the results? They speak for themselves.
In 2020, DGU worked together with a Danish club to recruit more members. And this actually led to the birth of the Women and Golf program.
When DGU officially launched their Women and Golf program to make learning golf easier and more enjoyable for women, a total of 33 golf clubs across Denmark grabbed the opportunity to sign up for the 8-week course.
DGU found 10 participants for each club through lead generation on Facebook, while clubs searched for the rest through flyers, their website, ads, and other channels.
Once the clubs had 20 women signing up, it was time to kick off the exciting weeks filled with experiences beyond just hitting balls on the green.
As they improved on the course, they asked for more golf, which then became the main social activity for the group. But because of the other activities, the program certainly caught people's attention.
So now, the clubs could offer various types of experiences to new female golfers who might have found the game a bit challenging at first, giving them a reason to stay. And the clubs succeeded in doing so. Big time.
The Women and Golf program was clearly a jaw-dropping success during its first year.
But the success of the program didn't stop there. The clubs had access to the Players 1st platform, which is specifically made for tracking and managing guest and member experience within golf – whether it’s campaigns, programs, or just regular member surveys.
The automated surveys by Players 1st also enabled the golf clubs to receive feedback and understand how the Women and Golf program participants felt about their new experience with golf.
And the feedback gave the clubs a precious insight: The female golfers were ecstatic with the program.
It wasn't just the numbers that made the Women and Golf program successful. What truly made this program a success was its focus on feedback, community building, and social activities, creating a welcoming environment for female golfers.
By using the survey results, the club identified their strengths and weaknesses, enabling them to make improvements for future programs based on feedback from the ones they want to attract and retain – the female golfers. And this year, 59 clubs are running the program and surveys to do so.
So, if you're a golf manager or club looking to increase female participation in golf and break down stereotypes, using the Women and Golf program template is the perfect place to start. Let's change the game for female golfers and create a community that welcomes everyone.
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