Amelia Lewis (right) with JR Jones (left) at the GCMA Awards 2023. Photo: GCMA

GCMA Awards 2023: Players 1st sponsors Outstanding Contribution award

Why every golf manager should know of the chain of touchpoints - Cover image

Why every golf manager should know of the chain of touchpoints

This can make or break job satisfaction among golf pros - Cover image

This can make or break job satisfaction among golf pros

5 ways to increase survey response rate at golf clubs - cover image.

5 ways to increase survey response rates at golf clubs

How Royal Cinque Ports Golf Club utilise feedback to fine-tune guest experiences - Cover image

How Royal Cinque Ports Golf Club utilise feedback to fine-tune guest experiences

Players 1st to go Down Under_Strong pilot shapes partnership with Golf Australia - Cover image

Players 1st to go Down Under: Strong pilot shapes partnership with Golf Australia

Attendees at the Players 1st Conference 2023.

The 5 key topics from the Players 1st Conference 2023 

What greenkeepers value most in their jobs - cover image.

What greenkeepers value most in their jobs

Smoerum Golf Club celebrating their 30 years anniversary earlier this year. Photo: Smoerum Golf Club

Members at Smoerum Golf Club are happier than ever: Here’s why

Players 1st and How Many Strokes partner to enhance feedback with digital information platform - Cover image.

Players 1st and How Many Strokes partner to enhance feedback with digital information platform

Players 1st secures significant investment to drive growth journey - vertical cover image

Players 1st secures significant investment to drive growth journey

Paying more when playing more might be the future of memberships - Cover image

Paying more when playing more might be the future of memberships

Uniting federations since 2017: Players 1st Conference set for 6th edition 

This year-s winners at the Women in Golf Awards 2023 - Cover image.

Women in Golf Awards 2023: Players 1st celebrating women on the rise 

8 tips to attract more women to your golf club - Cover image.

8 tips to attract more women to your golf club

Shorter rounds keep female golfers on your fairways - Cover image.

Shorter rounds keep female golfers on your fairways

Golfers have spoken: We want rounds with fewer holes - Cover image.

Golfers have spoken: We want rounds with fewer holes

3 strategies for using guest recommendations in your golf marketing - Cover image.

3 strategies for using guest recommendations in your golf marketing

Get ready for a revenue boost with guest surveys - cover image.

Boost your golf club’s revenue with guest surveys

Cover image for press release - England Golf and Players 1st

England Golf and Players 1st continue to empower clubs through member insights

Half of the members play just 5% of all rounds: Do they get value for money?

Closed loop feedback; Closed loop customer feedback; Closing the feedback loop; Closing the customer feedback loop;

Closed loop feedback  – What is it? (Guide for golf clubs)

Image of attendees at the annual spring meeting hosted by Players 1st; Governing bodies of golf; golf federations;

Leading golf governing bodies unite to share insights 

Golf course maintenance work; Communication about maintenance work.

Effective course maintenance communication equals happy guests

Golf membership fee increase: 6 tips for retaining members

Golfing is not just about swinging a club on the green; it is a complex experience that involves many parts – from the booking system to the restaurant. So, if you want to take your golf club to the next level, it is time to talk about the importance of customer experience management (CxM) in golf clubs.  

Why customer experience management is especially relevant in the golf business 

Increasing golf membership fee; Golf balls; Money golf; 

The sweet spot: Finding the best scale of membership fee increases

Participant in the Durham Junior Golf Tour. Photo: Durham Junior Golf Tour.

Durham Junior Golf Tour's secret to boost their tournaments

DGU's Women and Golf program 2022 - Odsherred.

How the Danish Golf Union is changing the game for female golfers

A golfer with a golf glove is pointing his thumb down.

Dealing with detractors – the 5 critical steps 

Pleasington Golf Club puts members first to drive long-term project 

Two golfers fist bump; Players 1st Conference in Madrid, Spain 2022; Real Federación Española de Golf, Real Spanish Federation of Golf

Raise the fee with no fear if your members are satisfied 

Net Promoter Score (NPS) is used to measure member satisfaction and loyalty by asking one simple question: "On a scale from 0-10, how likely are you to recommend this club/product/service to a friend or colleague?". This NPS guide for golf clubs explains how it works. 

Net Promoter Score ® - What is NPS? (Guide for golf clubs)

Cover photo for press release by Scottish Golf and Players 1st.

Scottish Golf renew fund for free Players 1st survey subscriptions

The R&A discussing the future of golf. Players 1st. Golf club future. 

Where is golf headed in 2023?

TrackMan Ranges can now reach thousands of players through Players 1st; Trackman and Players 1st partnership; customer experience management for golf clubs

TrackMan Ranges can now reach thousands of players through Players 1st

Players 1st sponsored the wine at the England Golf Awards 2023 as a contribution to the event, which the golf member experience management company has supported in various ways since 2018.

Let’s talk Golf

GCMA Awards 2023: Players 1st sponsors Outstanding Contribution award

Why every golf manager should know of the chain of touchpoints

This can make or break job satisfaction among golf pros

Case stories

How Royal Cinque Ports Golf Club utilise feedback to fine-tune guest experiences

Members at Smoerum Golf Club are happier than ever: Here’s why

How the Danish Golf Union is changing the game for female golfers

Pro tips

5 ways to increase survey response rates at golf clubs

8 tips to attract more women to your golf club

3 strategies for using guest recommendations in your golf marketing

Insights

This can make or break job satisfaction among golf pros

What greenkeepers value most in their jobs

Paying more when playing more might be the future of memberships

News

Players 1st to go Down Under: Strong pilot shapes partnership with Golf Australia

The 5 key topics from the Players 1st Conference 2023

Players 1st secures significant investment to drive growth journey

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