England Golf and Players 1st continue their collaboration for the Membership: Give it a Shot campaign, which has leveraged over 70,000 member survey responses since 2021. The federation utilises this growing national dataset to support affiliated clubs through key learnings.
Now entering its third year, over 300 affiliated clubs have engaged with Players 1st as part of the Membership: Give it a Shot campaign. This collaboration offers retention support through the Players 1st Members Suite of experience surveys, providing clubs and the federation with ongoing information on members' opinions and experiences at golf clubs.
Through analysis of over 70,000 member responses, England Golf have gained unprecedented insights into the factors influencing the golf club member experience, including those with the greatest impact on satisfaction and loyalty.
Golf club members in England have highlighted specific areas of governance that play a crucial role in shaping an exceptional club experience. These areas include the effectiveness of the club's Board of Directors or Management Committee and their receptiveness to member suggestions.
Clubs utilising the Players 1st Member Experience Survey can collect feedback on these aspects and track the development of their scores, as well as benchmarking against other clubs nationally, regionally, and within specific facility and course categories.
"Through our continued close working relationship with Players 1st, and further analysis of member surveys throughout 2023-24, we will continue to highlight the statistics and facts to benefit golf clubs in reviewing and improving their membership experience," adds Matt Draper.
Affiliated clubs can access a free 12-month subscription to the Players 1st suite of membership surveys. Clubs wishing to renew the Players 1st support for a subsequent year can access a subsidised subscription which is guaranteed until 30th April 2024.
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