The voice of golf

Amateur golfers and survey pros

With our passion for golf and expertise in Customer Experience Management we empower clubs, federations and the industry to excel.

Experience Management is all about controlling the customer journey. If you put players first, listen to their feedback, and adapt services to their needs they will reward you with loyalty.

Players 1st was created by golfers for golfers, and with our combined passion for golf and expertise in customer experience management, we make the ideal partner. We understand the challenges facing your club - from meeting the needs of employees and volunteers, to dealing with rapidly changing patterns in player behavior. We want to work together with the industry to help improve the game at all levels.


Our offices


Stadion Allé 70 8000 Aarhus C Denmark

United Kingdom

78 York Street London, W1H 1DP England

United States

10115 E Bell Rd, Suite 107 Scottsdale, AZ 85260 United States
Understanding our guests’ experience at our properties is of utmost concern to us. We have used other survey tools over the years and the Players 1st solution provides a level of useful information that we had previously not seen. The surveys were straightforward to implement, and the reporting capabilities provide actionable data that benefits our courses.
Mark Luthman, President
Touchstone Golf
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Get ready to take a closer look

Players 1st is the fastest growing Customer Experience Management solution designed specifically for golf clubs.

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