Scottish Golf and Players 1st continue their partnership and collaboration of the Players 1st Survey Fund, which offers affiliated clubs in Scotland a free one-year subscription to a member experience survey software. Since the launch of the inaugural fund in 2022, there have been over 6,500 survey responses.
Scottish Golf have renewed their partnership with Players 1st, the leading customer experience management company in the golf industry. The renewal follows last year’s successful roll-out of the Players 1st Survey Fund, which will remain available for another year.
In 2022, the now-recurred Players 1st support fund was part of a broader support package offered to affiliated clubs by Scottish Golf. The free 12-month subscription to the Players 1st Member Experience Survey allows clubs to collate member feedback and access powerful analytics from a simple-to-use results dashboard by Players 1st.
With these insights, club managers can make data-driven decisions and influence development in the areas that are important to their members.
“We hope this fund is considered by clubs across Scotland who are looking to engage with their members and use this data-led solution to provide even better experiences,” Andrew Baptie adds.
Following the solid adoption of the platform from clubs onboarded in 2022, Players 1st also hope many more clubs across Scotland consider introducing the survey tool into their armory. All clubs will have access to, and be part, of the growing national benchmark and receive focused and specific insights through the platform to bolster member retention in 2023 and beyond.
Clubs that received funding last year can apply to renew in 2023, allowing them to compare their new results with their previous benchmark. This feature empowers them to quickly pinpoint the ongoing critical areas of their club that matter most to members and take necessary actions to meet their expectations.
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