Want to improve


The only Customer Experience Management solution designed specifically for golf clubs.

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Trusted by

+2500 clubs Globally

Golf clubs in more than 20 countries trust Players 1st to optimize their guest and member experience

Leading within golf clubs
Feature highlights

We've got you covered

Survey templates, real-time notifications, advanced analytics and benchmarking.

Survey templates

Asking the right questions is key

Together with survey and industry experts, we have created survey templates to cover all the customer journeys in your club. Simply toggle questions on/off or create your own to suit your needs.


Act upon real-time notifications

Protect your brand by turning dissatisfied customers into ambassadors. With real-time notifications you can quickly react to feedback and resolve issues before they escalate.

Actionable insights

Advanced analytics in a simple way

No two customers are the same. Understanding what drives each customer segment is essential to ensure a balanced approach and optimal operational excellence. Advanced analytics identifies the main priority areas.


Everything is relative

How did we do? Is often the first question you ask yourself after distributing a survey. With an industry benchmark, you can compare your club with peers or competitor groups to set your next target.


Automated surveys

Players 1st integrates with leading club management and tee-time booking software.

The Players 1st platform has greatly enhanced our ability to engage our golfers and gain critical intelligence. These insights bring a comprehensive perspective into our golfer’s experiences and allows our operators to react in real time."
Mitch Harrell, Executive Vice President
Troon Golf
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Get ready to take a closer look

Players 1st is the fastest growing Customer Experience Management solution designed specifically for golf clubs.

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